Salesforce Recruiting Dashboard

Army recruiters were tracking Future Soldiers across spreadsheets, email threads, and disconnected systems. There was no single place to see where a recruit stood, when their BTTL (Basic Task Training List) was due, or what follow-up was needed next.

The ask was to build something inside Salesforce that could bring all of that together. It needed to work for recruiters in the field and give station commanders a clear view of pipeline health, without exposing information that should stay protected.

I started with stakeholder interviews. Recruiters, station commanders, and operations staff. Not to gather requirements off a checklist, but to understand how each role actually moved through their day and where the work broke down.

From there I mapped out the full recruiting workflow. First contact to ship date. That map became the foundation for every layout decision that followed.

One thing the interviews kept surfacing was trust. Recruiters were careful about what they entered into shared systems because they were not always sure who could see it. Role-based access and data privacy had to be baked in from the start.

Building inside Salesforce meant working within the Lightning Design System and Lightning Web Components. That constraint shaped everything. The visual language was already defined. My job was to use it well, not work around it.

I ran iteration cycles directly with recruiters. Early rounds were rough sketches. We focused on what information they needed at a glance and what could live one click deeper. Each round tightened the layout based on what they actually reached for.

BTTL tracking was one of the trickier pieces. It needed to be visible without being noisy. We tested a few approaches before landing on something that showed status clearly without pulling attention away from the rest of the pipeline view.

Accessibility was not an afterthought. The platform would run on a range of devices across very different environments. We checked contrast ratios, keyboard navigation, and screen reader behavior against WCAG standards throughout the process.

The dashboard was deployed to 16,000 recruiters across the Army recruiting pipeline. It was one of the largest internal tool rollouts from the Army Software Factory program.

Recruiters spent less time hunting across systems and more time working their pipeline. BTTL tracking became consistent across stations. Commanders got the visibility they needed without undermining the trust recruiters had in the system.